As the world of video marketing evolves at 2x speed, you can’t afford to be left behind. With new technologies and consumer behaviors shaping the way your business engages with its audience, it's crucial to understand the latest video marketing trends that will shape the future. Buckle up, as we dive into 10 game-changing video marketing trends that will reshape your strategy and dominate your followers’ feed.
1. Shoppable CONTENT: Turn Video into a Sales Channel
Taking the e-commerce industry by storm, shoppable videos have become a must-have for online retailers. As the social media version of As Seen on TV, shoppable videos seamlessly integrate products within the video experience. The result? Viewers get excited and purchase items right then and there, with just a few clicks.
Don’t take our word for it. Check out this stat:
74% of consumers have been conviced to buy after watching a shoppable video.
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74% of consumers have been conviced to buy after watching a shoppable video. 〰️
That’s why for many marketers, 2024 is the year to ditch traditional sales funnels and get on board with today’s most interactive shopping experience – one that drives sales and boosts customer engagement.
2. Personalized Videos: Make Meaningful Connections
Personalization is the key to standing out in today’s overcrowded marketing landscape, and video is no exception. By tailoring content to the individual’s preferences, personalized videos create engaging and relevant experiences.
“Lesson to learn: Don’t underestimate the power of data and analytics. Instead, use these insights to help your brands deliver personalized video messages that drive higher levels of engagement and retention.”
According to LinkedIn, personalized videos offer numerous benefits, including up to 80% video completion rate, 5-10 times higher click-through rates, a 3 times increase in conversions, and 2 times higher purchase rates. Additionally, using personalized product recommendations can generate up to 35% more revenue. With continuous advancements in artificial intelligence (AI) and machine learning, personalized videos will become increasingly popular and effective for strategic marketers to build strong connections with their audience.
3. AI Tools: Unleash the Power of Video Marketing
AI is more than a buzzword. It’s a game-changer in the video marketing realm. By harnessing analytics, you can gain valuable insights that enhance overall performance. As a marketing director, this is the year to let AI algorithms work their magic, while you get better intel on preferences and behaviors to optimize your content.
For post production, AI-powered video editing tools also take efficiency to new heights. They can streamline and automate your processes, to help you save time and resources. It’s amazing what some of these innovative tools can do for you. From scrubbing through your raw footage to select the most engaging clips and generating video previews specifically tailored for different target audiences, AI tools are a no-brainer to achieving better results with your video marketing strategies.
4. Live-Action Explainers: Enhance Communication and Engagement
Explainer videos have long been used to simplify complex ideas, products, or services…
…but aren’t we all bored of cheesy stick animations?
Enter live-action explainers, where real people take center stage to communicate your message. By featuring real people on screen, your business establishes human connection and authenticity.
Live-action explainers work wonders in industries where trust is crucial, such as finance or healthcare. By showcasing knowledgeable experts, you can communicate complex concepts while building credibility at the same time.
5. Real People on Camera: Genuine Connections That Resonate
Say goodbye to stock images and hello to content featuring real people. Whether it's employees, customers, or influencers, using real voices and faces in your videos adds a personal touch that resonates with viewers and lowers their guard.
In the age of authenticity, consumers crave genuine connections with brands.
Today, brands value user-generated content (UGC) to showcase their products or services through the eyes of their customers. Testimonials, reviews, and creative challenges are just a few of the most popular ways to involve your customers in the content creation process. By incorporating real people into your videos, you’ll humanize your brand and foster a sense of community among your audience.
6. Videos Without Sound: Captivate the Silent Scrollers
On social media platforms, where videos often autoplay on mute, the best marketers are finding ways to captivate viewers without relying on audio. Visual storytelling takes center stage here, supporting strong visuals with text overlays and subtitles that convey the narrative.
By creating impactful videos even without sound, your brand can enhance its reach, engagement, and accessibility, ensuring the message is successfully conveyed to a broader audience. So remember, keep it quiet but engaging.
7. Vertical Videos: Embrace a Mobile-First World
Let’s face it: mobile devices have taken over. It’s time to embrace the vertical video format for a more immersive and user-friendly experience that viewers can watch videos without rotating their devices.
Nearly 75% of all videos are viewed on a phone
According to eMarketer
By adapting your content to vertical format, you can optimize the viewing experience for your mobile audience, making it a seamless experience where they engage more organically with your brand.
8. Streamlined Production: Consistent and Efficient Content Creation
Many creative professionals stress about consistently delivering high-quality video. But thanks to technological advancements, streamlined video production is easier than ever. To take advantage of the tools out there, consider leaning into cloud-based collaboration and video editing software to make video production more accessible and efficient. These tools even empower remote teams to work seamlessly, manage assets, and iterate faster than ever.
Want to make it even easier on yourself? How about doing away with post-production altogether? Here’s an idea:
“By including webcasts and live streaming in the mix, you can offer content that saves you time and money, while consistently delivering impactful brand awareness.”
9. User-Generated Content: Harnessing the Power of Real Stories
UGC is a goldmine for authentic interactions and increased brand loyalty.
How do you tap into that? Spotlight the firsthand experiences of your customers, employee stories, or influencer opinions to create a sense of community and a deeper emotional connection with your audience.
A recent survey by Stackla discovered that UGC is a staggering 9.8 times more impactful in driving purchasing decisions than branded content. By amplifying UGC through video marketing campaigns, businesses can leverage the power of real stories to drive engagement, build trust, and increase conversions.
10. Videos Embedded in Blogs and Newsletters: Elevate Engagement
Integrate videos into your blogs and newsletters to breathe new life into your content and entertain the reader. With this dynamic and interactive approach, you can also extend the reach of your video content and encourage your audience to read through the entire message.
By the way, have you seen the super awesome customer success stories that we produce? You’re gonna love this one:
Beyond boosting engagement, incorporating videos into blogs and newsletters can significantly enhance search engine optimization (SEO) efforts. Search engines adore video content, which can lead to improved organic rankings. Get strategic with your video content integration to maximize your reach and visibility across multiple marketing channels.
Let’s Elevate Your Brand with Video Marketing
As we look ahead to this year, video marketing trends will be the fuel that propels your business forward. Embracing these trends opens up exciting opportunities to stand out from the competition and engage your audience in innovative ways. Don’t miss your chance to tap into the power of video marketing for your business.
Ready to surpass your competition and drive remarkable results through your video efforts? Contact Corporate Media Lab today! Our team of experts is ready to harness the latest trends and develop comprehensive video marketing strategies that elevate your brand, boost engagement, and deliver unmatched results. Reach out today. The future of video marketing awaits!